THOUGHTS AND IDEAS
How Often Should a Gym Release New Apparel?
There is a sweet spot, and we have the data to prove it. After processing over 2,400 gym apparel jobs per year, the pattern is unmistakable: gyms that run 4-6 drops annually generate the most total revenue from apparel. Fewer...
Can I Sell Gym Apparel With No Design Experience?
Yes. And most gym owners do. One of the biggest misconceptions about selling custom apparel is that you need to show up with a finished design. The truth is that the majority of gym owners we work with have no...
How Long Does It Take to Get Custom Gym Apparel?
This is one of the most common questions gym owners ask when they are planning a merch drop. The short answer: about 2 weeks from when you finalize your order to when it arrives at your gym. But the full...
Preorder vs. Bulk Ordering vs. On-Demand: Which Apparel Model Works for Gyms?
Every gym owner selling merch is using one of three models, whether they realize it or not. Each one has a completely different risk profile, margin structure, and workload. Here is the honest breakdown. Model 1: Bulk Ordering You pick...
Screen Printing vs. DTG vs. Embroidery: What's Best for Gym Apparel?
When it comes to putting a design on a garment, there are three main methods gym owners encounter: screen printing, direct-to-garment (DTG) printing, and embroidery. Each has a place, but they are not interchangeable. The right choice depends on what...
How to Evaluate a Gym Apparel Vendor: A Scoring Framework
Not all apparel vendors are the same, and most gym owners do not know what to compare until they have already had a bad experience. After working with over 5,000 gym owners since 2008, we have heard every horror story:...