CASE STUDY: From Chaos to Coastal Cool

For Gary Deagle, owner of Coastal Strength and Fitness, managing apparel once felt like navigating uncharted waters. He relied on local vendors for printing and apparel but was left to handle logistics on his own. Without a clear strategy, managing merch was more of a headache than a help.

A Switch for the Better
Gary’s turning point came when he stumbled across the Forever Fierce logo and decided to investigate. A quick Google search brought him to the solution he didn’t even know he needed. “I decided to switch because of the organization, plan, and designs provided,” Gary recalls.

Relief in the Process
What set Forever Fierce apart wasn’t just the quality of the designs but the structured approach to apparel. “My main thought going through the process was relief,” Gary explains. “Just having someone tell me, ‘Here’s the order process, here’s how to collect orders, here’s how many colors and garments you should do’ was such a game-changer.”

Streamlined Success
Since teaming up with Forever Fierce, Coastal Strength and Fitness has seen significant improvements. “We have more orders, a more efficient process, and more profit,” Gary shares. Beyond the numbers, the process has become simpler and far less time-consuming—leaving Gary with more time to focus on his members and business.

Gary’s Advice: Just Dive In
For those gym owners still on the fence about partnering with Forever Fierce, Gary has one piece of advice: “Give it a try and trust the process.”